Our Source and Our Coffee

Organic? Sustainably Sourced?

We do our best to select the best coffee for our customers. We believe in Genuine Origin's philosophy on Sustainable Coffee as well as the Volcafe Way, which is why we chose them as our supplier.

While our primary roast is not certified organic, we will periodically offer Organic Microlots from around the world. These Microlots are limited in supply and extremely special.

When you purchase a bag of Nora Bean Coffee Roasters Small Batch Roasted Coffee, you can rest assured that you are getting the highest quality product we can provide, and we make sure to source the absolute best beans for our customers.

Our Supplier - Genuine Origin

"In 1783, James Man, a barrel maker and sugar broker, hung a shingle at 23 Harp Lane, in London. In 1802, thanks to a successful stint providing rum to the British Royal Navy, he expanded into commodities and our coffee heritage was born.

In 2004, ED&F Man (renamed in 1869, to incorporate the initials of James’ grandsons, Edward Desborough and Frederick) acquired Volcafe, a coffee business founded in 1851 by Swiss brothers Salomon and Johann Georg Volkart, becoming one of the world’s largest coffee traders.

Volcafe Specialty Coffee (VSC), a Volcafe daughter brand, was created in 2001 to promote specialty coffee in the United States. In 2014, drawing on the collective knowledge of its field teams in Africa, Asia and Latin America, Volcafe undertook a two-year research initiative into sustainably sourcing high-quality coffees. The result was Volcafe Way, our long-term investment in coffee supply chains.

And that’s where we show up! In 2016, Volcafe created Genuine Origin with the audacious idea of providing Volcafe Way–sourced coffees to roasters of every size through an online retail model, rather than a commodities model that’s changed little since 1802.

What do you get when you cross centuries of experience with a point-and-click future? Green coffee buying made simple."


Meet The Volcafe Way

In 2014, our parent company, Volcafe, undertook a two-year initiative to research and develop a global approach to sustainably sourcing high-quality coffees. We drew on the expertise of our field teams, pooling their collective knowledge and experience, to document best-practice strategies at origins. We then developed a farmer support organization to provide direct technical assistance to producers, helping them to improve — and to continually improve — their coffee quality, farm productivity and yields. We named this new sustainable sourcing strategy the Volcafe Way."

Volcafe Way is now active in Africa, Asia and Latin America. More than a sustainability strategy, it’s the way we do business. We take a “root cause, root solution” approach, working directly with coffee farmers to assist and train them in sustainable production techniques and good agronomy practices, as well as in making the best uses of their land for future generations.

Our farmer support teams help producers to manage risks, improve outcomes, gather data and focus on measurable results that our green-buyer customers can monitor and verify. One of our flagship training methods is creating “business-model farms,” which provide local learning hubs where surrounding communities can exchange best practices so that they all learn and benefit — whether they work directly with us or not.

So, when folks ask us whether our coffees are part of certification programs that ensure a fair price at the end, our answer is that they’re so much more. We not only pay fair prices for green coffee, but in more than 20,000 instances we work with the producers year-round, ensuring that theirs farms are profitable and have sustainable business plans in place — setting up their success for years to come — and that, of course, each harvest is of the highest quality, so the producers can demand the best prices."